pends on 2 factors, user growth, and revenue per user growth, which largely depends on microtargeting it users by setting cookies that tell advertisers a user’s in…k has claimed that Apples changes (for improved privacy) created revenue headwind to future growth. Facebook’s growth largely depends on 2 factors, user growth, and revenue per user growth, which largely depends on microtargeting it users by setting cookies that tell advertisers a user’s interests in gory details. Apple put a stop to microtargeting iPhone, iPad, and Safari users.