What’s Your Plan?

There’s Never Enough Time

FACT: We run out of time every single day.

Often the consultant has the unenviable task of getting everyone to agree to a plan of attack. If the PR firm does not have a launch plan and editorial calendar for their upcoming efforts, it is my job to ask for one. If the site developer, who was hired long before I was brought to the project, is not going to allow access to their home-grown CMS, it is my job to ask, “Why?”

We are running out of time. Every project I’ve ever been a part of is pressed for time. Time is the project manager’s bane. It is the leverage for working nights and weekends to get a project finished. Again, there is never enough time, so… “What’s your plan to deal with it?”

If I am brought in on a project, and I have not been working with a client or an existing team, it is easy for me to ask dumb questions. [And, perhaps this is exactly the reason I have been brought in.]

Let me give you a recent example.

I’ve been awarded a new social media marketing project. As part of the project, I notice there is no project manager. [Unfortunately, there might not be a…